Start | Eat Myt

Turning overlooked blue mussels into your new favorite convenient food: easy to make,
climate-friendly, nutrition-packed and full of flavor.

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What is myt?

Myt is a natural protein based on blue mussels that has it all: Meaty taste that doesn’t compromise human & planetary health!

Taste: Crispy & Umami

A seriously good product.
Completely novel in taste, we redefine the concept of seafood. Our blend of blue mussels with vegetables and spices result in a convenient and crispy ball that brings out the umami, meaty flavor of mussel meat that goes well with any dish: Not only for seafood lovers!

Climate-friendliness

Meet Myt: Meat at the climate impact of a carrot*.
Blue mussels have the potential to improve the quality of our oceans: They require little to no input to grow, bind CO2, and make underwater habitats flourish

Nutrition

Packed with Proteins & nutrients
Your unprocessed source of Omega 3
Natural, no additives

Convenience

Blue mussels have never been more convenient.
Mess-free, fast and ready-to-eat
Freezer

Vision

Blue mussels have been consumed for decades, yet as a food ingredient, they are tremendously overlooked in the Nordics!

Until today they remain associated only with seafood dishes, difficult at-home preparation, an unusual look, a funky texture and high prices. We are convinced blue mussels are so much more than that: A just and sustainable food system - fueled by the exploration of the potential of blue mussels.

Our Myt balls are only the beginning and we see blue mussels as one of the most promising food ingredients out there. Follow our journey to see what blue mussels have to offer to the world.

Let's tear down the consumption barriers of
blue mussels!

We believe we can make an impact by creating an accessible ready-to-eat dish based on blue mussels that is not only extremely tasty, but one that also promotes eating healthy and sustainable ingredients from local sources .

“Eat Myt” is more than a ready-to-eat dish: It is a powerful way of knowledge-sharing about blue mussels and fuel for the dialogue around regenerative farming & food production. We make the world eat mussels - not only seafood lovers.

Ready-to-eat dish

Extremely tasty

Promotes
eating healthy

Climate-friendly ingredients from

local sources

Our Team

We are a team of 4. The idea was born during our time at the Technical University of Denmark. We get support from the DTU ecosystem such as DTU Aqua and DTU Food/Foodlab as well as other researchers.