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Turning overlooked blue mussels into your new favorite convenient food: easy to make, planet-friendly, nutrition-packed and full of flavor.

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Jumping blue mussel character

What is myt?

Myt is a natural protein based on blue mussels that has it all: Meaty taste that doesn’t compromise human & planetary health!

Nutrition-Packed

  • Packed with protein, B12,  Omega-3 and more 

  • Natural, no additives

Planet-Friendly

Blue mussels require little to no input to grow, bind CO2, and make underwater habitats flourish

Tasty

Our products bring out the umami, meaty flavor of mussel meat that goes well with any dish: Not only for seafood lovers!

Covenient

  • Blue mussels have never been more convenient

  • Mess-free, fast and ready-to-eat 

Our vision

Blue mussels have been consumed for decades, yet as a food ingredient, they are tremendously overlooked in the Nordics!

Until today they remain associated only with seafood dishes, difficult at-home preparation, an unusual look, a funky texture and high prices. We are convinced blue mussels are so much more than that: A just and sustainable food system - fueled by the exploration of the potential of blue mussels. 

 

Our Myt Balls are only the beginning and we see blue mussels as one of the most promising food ingredients out there. Follow our journey to see what blue mussels have to offer to the world. 

Our myt products

Let's tear down the consumer barriers of blue mussels! 

We believe we can make an impact by creating an approachable, ready-to-eat dish based on blue mussels that is not only extremely tasty, but one that also promotes eating healthy and sustainable ingredients from local sources .

 

“Eat Myt” is more than a ready-to-eat dish: It is a powerful way of knowledge-sharing about blue mussels and fuel for the dialogue around regenerative farming & food production. We make the world eat mussels - not only seafood lovers.

Think meatballs, but made with blue mussels! A delicious blend of blue mussels, vegetables, and spices, all wrapped in a crispy coating. Perfect for any meal!

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Potato Bread with Myt Balls
Myt Balls

Let's partner up

We always look for other food start-ups, restaurants or canteens to partner up with.

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We would love to hear from you

Curious about Myt products? 

If you’re in food service, catering, or casual dining in Copenhagen and want to try something new, let's connect! Whether you want to try our Myt Balls, Myt Snacks, or co-create a brand-new blue mussel-based product with us, we’d love to chat. Myt products bring the best of blue mussels, nutritious, planet-friendly, and seriously tasty.

Get inspired

We make it easy to enjoy blue mussels in more meals. Whether you're cooking up a quick snack or a full dish, we've got tasty ideas to get you started. Check out our recipes and discover new ways to enjoy Myt Balls and Myt Snacks!

Follow @eat_myt

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